140 Character Pitch

When Chuck Wendig interview authors, one of the usual list of questions is ‘What is your 140 character pitch?’

140 characters less hashtags is a tweet, a sentence, a brain spasm. Seriously, 140 characters to tell the greatness of my story? (smack, smack – getting a grip on my hysteria)


Pitching and summarizing our projects is a necessary skill.  As authors, we need to be able to entice our would be audience with a concise pitch.

Here’s my pitch(s), feel free to weigh in.

  1. Ella Hixson discovered she was a dragon, now she must figure out her new reality and save the Otherverse. ‘Hot Flashes’ is an urban fantasy. (140 characters)
  2. At 46, discovering you’re a dragon-terrifying. Learning how to defy gravity & fly-scary. Saving the Otherverse? Priceless. (123 characters)
  3. In ‘Hot Flashes’, one woman’s wish for excitement leads to discovering she is a dragon & must save the Otherverse while learning how to fly.  (140 characters)

Whether you are pitching a project or writing, every word counts. Randy Elrod gave some solid guidelines for creating a ‘twitpitch’.

  • Practice and tweak the pitch until it is perfect.
  • Make the pitch succinct, evocative, and compelling.
  • Memorize the pitch so you can use it EVERYWHERE!
  • Listen to feedback.

In today’s world, we have a finite amount of time to make an impression, put your best words out there.



  • I’m partial to #2.

    • Two seemed to flow the best once I got my brain thinking 140 characters. 🙂

  • Well, I’m intrigued! Your story sounds very interesting and I’m delighted to discover an urban fantasy heroine who isn’t in her twenties! As for your pitches, I’m with Kathils! I like #2. Thanks for the info, Leila. I’m off to work up my 140 character pitches for my current books and WIP! I’ve got the basic 3 sentence pitches for the 2 books to pare down, but Aces Down’s 3 sentence pitches are still in the works.

    • Thanks! I think working the Twitter chats for JRW have helped with thinking in a 140 characters. Plus, I’m tired of young, perky heroines. 🙂

  • I like #2 best. Well done! And a great idea, too. I’ll have to try this . Thanks!

    • Anytime my friend. 🙂

  • #2 really is a winner. Nicely done!

    • Thanks! With all my twittering today, I have Rockin’ Robin bouncing around my brain.:)

  • 2 is the best one for me too

    • Thanks! You should have seen the reject document, littered with word combos that just didn’t work. 🙂

  • I also like #2 the best, but each of them makes me want to read it! What a fantastic idea! 🙂
    I’m in the process of doing the same for my book. I’m at 476 characters, I guess i have a bit of work to do!

  • This is looking unanimous—#2 for me, too!

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