Technicalities of Blogging
Do you know what SEO means?
If you blog or have an internet presence, you need to know. Otherwise your blog or internet site will languish in obscurity. As writers, no matter the stage, we can’t afford for that to happen.
Wikipedia explains SEO’s as the following:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Let me be perfectly honest, I have been a sloppy in my labeling in the past. I just didn’t understand the importance of the correct tags and categories. I have since seen the light.
The thing you DON’T want to do is use SEO words that have nothing to do with the content of your posts. That will only make people irritated and say to the internet you are only after numbers, not quality content.
Quality content combined with concise and careful use of SEO terms can make your website the ‘place to go’.
How do you figure out what terms work? Simple, do a web search on your topic(s). The sites with the most traffic will appear first. You’ll be able to sift through the ones that have valid content and those who don’t. Look at the blog posts, see what their tags and categories are. They are the phrases that people search for. Use them for your own web postings.
Internet traffic is good. Providing quality content will make you shine over the sites that just want to drive numbers only.